The oil press from rural craftsmanship to the dawn of the industrial technology: this is the main theme of the MUSEUM OF OLIVE OIL established by Umberto Turri in the spring of 1988. The company business, not to speak of the first initiative of its kind in Italy, receives an average of 50.000 visitors per year. It's an exhibition, unique in its kind, that wants to provide an account of a production system that has involved the rural population for over a millennium. It is also the history of an environment devoid of equipment and scientific knowledge, that was measured for centuries by the urgent need to extract a food of primary importance from its precious fruit.

The journey winds around the reality of a static and unchanging technology to reach, at the beginning of the 20th Century, the acquisition of the opportunities provided by the rising of the mechanical industry. Antique and rare instruments used in oil mills from 18th Century up until the beginning of the 20th Century are exhibited, as well as accessories and equipment used in the various eras. An imposing lever press made from oak wood, a water driven wheel mill (perfectly functioning) and other original examples of wooden and iron presses stands out amongst the rest. A special section tells the tale of the cultivation of the olives and the production of the oil by means of educational panels and videos. The Museum of Olive Oil, has also aroused interested from the mass media: numerous articles and television reports have made the museum well known also in Europe.

Flavio Turri and his wife Liliana Martino are responsible for the development of the museum activities, and they have inherited the passion from Umberto further extending the expositive rooms.