Uber has seamless cash transactions where the company charges your credit card and sends a receipt to your email address. There is no need to tip the drivers but the latest court rule allows riders to tip the drivers. The choice of tipping lies with the rider it will soon transform into a social norm where people feel it as the norm. This experience is felt in restaurants where people tip not because it is necessary but it is the social necessity. We don’t feel sympathetic to tip them but feel it more as a social pressure.
There are signs which read” Tip appreciated” on cars and its better not to comply with this norm. To get around the tip issue uber could have linked it to the star rating for instance tipping 5 star drivers high and less for 4 star raters. This indeed could have improved the service and satisfied the feel of drivers that they are not given tip.
According to research these are the major reasons for giving tips:
1. To help the worker or driver
2. To reward their service
3. To get future preferential service
4. To maintain social esteem
However it is all up to the riders to decide it is better to maintain the current scenario of easy transactions and not feel obliged to tip. In Lyft tipping is included in the app and is completely the choivce of the customer.